Darimeya's eye-poppingly bold jumper dresses and tunics are all over the forums, hot property on the Internet and a big hit with celebs including Kate Moss, Peaches Geldof and Keisha Buchanan, but the label is still managing to maintain a certain underground je ne sais quoi that borders on the frustratingly elusive.
The truth? Darimeya started off in London's Spitalfields and Portobello markets. What began as a hip London brand in the funky Portabello market has now graduated via Top Shop to its very shop on Kensington Church Street. Darimeya came to prominence among the fashion conscious - and 'Grazia' magazine readers - thanks to their cute tunic dresses being given red carpet outings on the backs of Kate Moss, Keisha Buchan and Peaches Geldof.